What’s the problem?

The internet is a wild and blooming garden full of potential for creativity, connection and chaos. But beauty unchecked can grow over with rot. Every day, thousands of new links to non-consensual abuse material go live on the internet.

Most of this content doesn’t live on mainstream platforms. 85–90% of persistent NCSAM circulates on shadow infrastructure: a fragmented network of intentionally obscure foreign run pirated properties like tube clones, offshore forums, and aggregators.

These sites are financially enabled by a complex web of ad networks, affiliate programs, and high-risk payment processors. Content stays up for weeks, months, years – even decades after takedown requests. There are no enforceable standards for what action is required, or how quickly it should happen.

What we’re doing

Prune is changing the way consent is enforced online. We are designing the infrastructure that makes consent enforceable—consistently, affordably, and at scale.

First, we identify how harmful content is being monetized—whether through ad networks, payment processors, affiliate schemes, or hosting infrastructure. Then we notify the entities involved. If they fail to act, we escalate and partner with victims to fight for restitution.

And when companies are ready to clean up their systems, we offer the tools to do it: lightweight, plug and play compliance tools like user-facing takedown flows, systems that monitor and remove non consensual content within minutes, and built-in documentation that creates a clear audit trail.

We don’t charge victims and we never will. Our work is funded by platforms that want to act responsibly—and by the legal consequences for those that don’t.

We can’t control everything that grows online—but we can choose what to cut back. Let’s work together to create new standards for consent in the digital age.